With high brand values and good business prospects, MSI has won the “2008 Top 20 Taiwan Global Brands”, which is issued by Taiwan External Trade Development Council (TAITRA), proving once again that MSI innovation and brand strategy work successfully. Not only it is recognized by consumers, but also reaffirmed by the Government. The brand value is the best development for business continuity and growth. MSI continues to focus on research and development, and insist on the high-quality to build the best brand and exceeds consumers’ expectations. Today, MSI won the 2008 Top 20 Taiwan Global Brands, which gave MSI the greatest encouragement and support for brand management.
This survey is organized by the Taiwan External Trade Development Council (TAITRA) and co-organized by the Business Next and Interbrand, and has been conducted for six consecutive years. It is supported by the Ministry of Economic Affairs and sponsored by the Bureau of Foreign Trade, Ministry of Economic Affairs. Interbrand, a global branding consultancy. This survey uses its well-established brand evaluation methodology to prepare financial valuations of Taiwan’s global brands. The brand valuation itself is comprised of qualitative and quantitative financial analysis to help effectively pinpoint the role of Taiwan’s brands in the global market. Currently, Taiwan brands have an important influence in the international market. In order to encourage more enterprises to continue to progress, Government takes this brand list to provide them with practical goals, play a breakthrough in self-strong ambition, and to further demonstrate Taiwan’s excellent brand and increases the consumer’s identity, as well as create a stable income.
Established in 1986, MSI has always upheld the business philosophy "Award-winning product quality and outstanding customer service" for more than 20 years. MSI is a specialist in the design and manufacture of motherboards, graphics cards, Notebooks, servers/workstations, barebones, communication devices and CE Products. Not only focus on product innovation and quality, but also insist on top quality service and performance. MSI product design and quality has been won many worldwide awards, including Best Enterprise of COMPUTEX TAIPEI 2008, Taiwan Excellence Award, IF Design Award in Germany and Japan Good Design Award, and so on to prove that MSI makes a greatest effort innovation, brand strategy and diversification. MSI not only is the world’s top three computer manufacturer, but also provides consumer electronics products in the market for many years. In addition, MSI Notebook computer products not only introduce a number of product features, but also unveil the Wind Netbook this year. In the future, MSI will continue to develop high quality environmental-friendly products to help save the Earth.
Mr. Vincent Lai, MSI global marketing director, proudly states: “The global brand competition is keen at present. It is a hard-won that MSI grows in the face of adversity when the harsh environment is in a critical situation. We will continue to expand our brand to all over the world, and apply solid business strategy to create more opportunities for a stable and solid development. We hope to develop more innovative products and make the most ambitious effort to implement a strong brand strategy.
source : www.tbreak.com
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